Why are we attracted to this kind of content? , In the age of big data, short videos have become increasingly popular and have spread dramatically lately, and many individuals spend long hours watching video after video without fatigue or boredom. So we’ve been ignoring a 10-minute video, for example, because of time constraints, but at the same time we spend more time than that in front of a huge number of videos that are only 30 seconds away. These videos are also used in the content industry process as a successful means of promoting different products and services. So what’s the story of these videos? Why are we attracted to this kind of content?

The secret to spreading the short videos

The secret to spreading the short 1 videos
The secret to spreading the short videos 1


Why are we attracted to this kind of content? , Ticktock’s the first spark of short videos! Since its launch in 2017, the Ticktock application has made a fantasy profit because of millions of people using the application to watch and create short videos. The main purpose of these segments was to entertain the public, relieve pressure and give them a good feeling.

When Tick Tock’s experiment succeeded in attracting large numbers of audiences, the competition platforms used to create similar videos to generate huge profits. These videos have thus become an important tool for promoting brands and companies and for establishing a positive relationship and communication with their clients.

However, it has not stopped there. The primary objective of social media sites is to earn money. In the end, they are only projects that use certain strategies to sell user data to companies to market their businesses through user behaviour algorithms for appropriate advertising and services. Due to the intense competition of the Sochial Medea platforms, these videos have spread to increase the number of followers per platform.

Why are we attracted to this kind of content?


This simple tool has allowed ordinary people to express themselves and their opinions and to show their characters through a simple video, and there are also other factors that have led to the flourishing and spread of these passages in all platforms.

Aligns


Have you ever thought about what you’re paying for this free content and why all the platforms are trying to get your attention this far?

algorithms play a prominent role in attracting consumers to different platforms. When you register in any sushial media application, you find a variety of non-earmarked content, but once you start interacting with the content provided, the application understands the types of content you prefer and offers you more content. The more time I spend watching these videos, the greater the profits of the platforms. In this way, the time of the audience is translated into the money and the secret in algorithms that seek to attract your attention in any way possible to compile your data.

A study of Dwayne ‘ s application — the corresponding application of Techtok ‘ s application in China — showed that when people see specific content for them, reward centres in the brain are active, as in areas related to addiction, and these areas are not active when watching public videos.

The Search for Happiness


Addiction to anything can be a sign of a psychological or emotional problem and the need to feel loved or cared for. Watching these videos can be a pain and trauma home and a way to escape reality.

Since most of the content of the short videos is entertainment and pleasure, it is only natural that the rates of happiness hormones will rise. Some Tick Tock followers say that when they see videos of children or pets, the serotonin rises and they feel happy. Not only the happy serotonin, but also dopamine, which has a significant impact on the system of reward and addiction in the brain.

Brief and simple content

2 Brief and simple content
2 Brief and simple content


One of the most important factors leading to this type of content is its short duration. It is generally between 15 and 30 seconds and sometimes up to a minute. In the age of speed, the concern of people has been to look for the summary or, as we say, “Zone,” the idea of searching for information, or being patient in reading a long article or watching a video has become rare. These videos have an easy and smooth content of not more than one minute to meet the individual ‘ s recreational needs!

In the early 2022s, in an attempt by Tick Tock to extend the video to 10 minutes as a sort of diversity in its advertising, the marketers had another view where they realized that short videos were the most attractive content for young people and adolescents. So Tick Tock decided to have maximum time for videos between 21 and 34 seconds.

Negative effects of short videos


Although there are some benefits from watching the distinctive short videos, their excessive use has led to growing concerns about possible negative consequences, with some young people and children facing problems arising from the use of this technique, including:

  • Lack of focus
  • Short videos affect short-term memory, and some Tick Tock fans have said that they can no longer focus on long videos, and 50% of them say that these videos make them nervous. The nature of the fast videos helps to reduce attention, because we watch one section after another quickly and ignore any one that speaks slowly, making our focus worse than it already is. These videos may harm children whose brains are still developing because children often have difficulty in controlling and maintaining the focus of the diaspora.
  • Short syllable addiction.
  • Researchers found that dopamine produced in drug use was found to be present in reward centres in large quantities when watching short videos on Ticktock. But after watching these videos, the dopamine rates are lower in the brain, and a person resorts to seeing more of these videos to produce dopamine, and when large amounts of dopamine are released, the brain recognizes this activity as equivalent activity and urges it to be repeated, and in the case of a lack of dopamine, the person suffers from depression and anxiety and becomes addictive.
  • The problem of overuse of the Internet among Chinese youth has also led the Government to propose a series of control policies to control harmful habits in the use of online applications. In addition, young people ‘ s addiction to short videos has become a major concern for education experts and the public at large, indicating that the addiction to short videos continues to be the subject of research and study.
  • Immediate completion
  • The short videos are programming our minds to get immediate results, and every 30 seconds we have new information content and new delivery. What happens to us is that we have adapted that everything happens quickly in only 30 seconds: when we start work or study or something new, we lose patience and we want to make quick achievements, because our brains are programmed on that basis. When a student starts studying his or her studies, after reading only two pages his or her mind tells him or her to change the book he or she reads because he is accustomed to the instant result or to changing the entire content.
  • Abandonment of reading
  • Our brains absorb visual information easier than the reader, and that’s probably why videos are above textual information. Ticktock is the most damaging platform for refining reading skills especially in children because it does not contain any written text. The blame cannot be placed on Tick Tock only where all known social media platforms have begun to copy the features of Tick Tock to attract younger audiences with attractive video content. It provided YouTube shorts, and increased Instagram from Reels, all aimed at reproducing the Tick Tok experiment and keeping in touch with the public.
  • Aberration of conduct
  • These passages pose a great risk to children and adolescents because of the existence of many inappropriate videos, which lead to their feelings or blind tradition of what they see. In addition, constant exposure to the lives of others can create unrealistic expectations, foster inefficiency and also encourage loss of self-esteem. A desire to draw attention may lead to the creation of trivial and superficial content to achieve fame only without the depth or essence of attracting attention.

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Practical solutions to address the problem


It is easy to lose time while surfing short videos, so this habit has to be controlled by some simple activities, such as:

  • Dopamine fast


 Some experts suggest using dopamine fast instead of completely stopping watching these videos. Make time to shut down social media during the day, start doing anything else away from the phone, and then after the deadline, you can go back to your phone. This way will help you control the impulsive behaviors that increase your access to the mobile phone.

  • Building new habits


 People first turn to websites out of boredom and curiosity until it turns into a bad habit or addiction. And the best way to get rid of bad habits is to crowd them with other good habits, grow your skills and spend your time. Think of the hobbies and things you love and don’t have time and try to devote your time to them instead of getting caught up in videos and social media. It states that building customs is more difficult than destroying them and that patience is essential.

  • Exercise

Exercises are a great way to overcome the desire to watch quick videos because they improve the mood and help you get rid of boredom, anxiety and stress. It keeps your mind from thinking about negative ideas, reduces stress hormones such as cholesterol and adrenaline and releases happiness hormones such as endorphin. Experts are advised to exercise for 150 minutes a week to improve mental and physical health.

In short, the spread of short videos through social media is one of the most prominent recent phenomena in the Internet world, which provides an opportunity for users to produce and share content in an easy and simple way. However, the excessive and irresponsible use of these passages can cause serious harm to the individual and society at large, such as addiction to them, the diversion of ideas and behaviours, and the reduction of attention, focus and productivity. Therefore, individuals and communities must take action to reduce the use of these passages and to promote awareness among all of their potential negative effects on mental and mental health.

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